Press kit

Writing about fold in?

Everything on this page is fair game: the boilerplate, the logos, the colors. If you need something that isn't here, write to [email protected] and a human will answer.

01 · Boilerplate

The short version, ready to paste.

fold in is a quiet, invite-only app that lets small circles of friends, family, and neighbors share the things they already own. Members add items to private groups called Folds, borrow with a tap, and hand things off in person with a short code and a photo, so every borrow ends as gracefully as it began. Lending is always free between members; two optional paid plans raise the limits for bigger households. fold in is made by a team of three and is available on the App Store and Google Play.

02 · Logos & images

The marks, as files.

PNG, ready for print and screen. Please use them as they are.

fold in app icon
App icon
icon.png Download
fold in logo mark
Logo mark
logo-mark.png Download
fold in wordmark
Wordmark
logo-wordmark.png Download
fold in social card
Social card
social-card.png Download
03 · Colors

The palette.

Indigo
#35507A
Rose
#E8748C
Canvas
#FBF8F5
Ink
#17171B
04 · Using the marks

A few kind requests.

  • Give the logo clear space on all sides equal to the height of the icon mark.
  • Place it on white or Canvas backgrounds where it can breathe.
  • Please don't stretch, rotate, or recolor the marks, and keep them off busy photography.
  • The name is written lowercase: fold in.

Questions, interviews, or anything else: [email protected].